Trends Marketing Symbol-intensive brand
A symbol-intensive brand is a brand adopted not only for its functional benefits, but above all, for the strong symbolism and significance that it is able to transmit, allowing a consumer to express his or her identity, to signal status or manifest a sense of belonging to a group.
Growing +43%
Growing +53%
730
Lifestyle brand -2.3K
Krispy Kreme Lindt Haribo
Clothing and Accessories
Burberry Nike (company) Lacoste
Others
Mattel Lego Starbucks McDonald's Apple Inc. Nintendo Swarovski Jollibee Palgrave Macmillan
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